Austin Pets Alive!, Austin’s largest animal shelter, wanted to maximize holiday donations. So we created a campaign to encourage users to make micro-donations the same way they already pay for everything else. Venmo.
Digital and OOH ads were placed in bars and coffee shops around the city, as well as the Facebook pages of local businesses. Each asked the user to send the price of the item they were buying directly to an actual dog or cat. Because, hey, if you can buy your friend a drink, why not man’s best friend?
OOH and partnership with Favor
For the remainder of 2018 we are pushing out additional digital and OOH ads as well as a partnership with local start-up, Favor, that will allow users to add on a donation to their food orders.